The best practices for B2B marketing on social platforms must be rethought. In an era when consumers are inundated with advertisements, sales pitches, and other calls to action, many social media users will dismiss the substance of your message if they believe it comes with a catch. Traditional CTAs like “Buy Now” or “Learn More” are part of the standard marketing … [More]
Arizona Grocer Honors Veterans & First Responders with New Discount Program
As part of its long-standing commitment to give back to the communities it serves, Bashas’ Family of Stores recently introduced a new 10% discount program for retired and active-duty military, first responders, and their families. Starting Tuesday, Sept. 3, the discount is available for in-store purchases made at Bashas’, Food City, AJ’s Fine Foods, Eddie’s Country Store, and … [More]
Valley Healthcare Marketing Agency Shortlisted as Finalist for Pharma Marketing Award
RIESTER RX has been shortlisted as a finalist for the prestigious Fierce Pharma Marketing Awards 2024. This recognition is for the agency's impactful work on the "Sickle Cell Speaks" campaign in partnership with Pfizer, specifically in the category of Website for Consumer. "'Sickle Cell Speaks' gives a voice to patients affected by Sickle Cell Disease (SCD) and the website … [More]
New Tool Launched to Help Entrepreneurs Thrive with New AI-Powered Digital Marketing Efforts
Entrepreneurs today understand the importance of marketing to stay competitive, build their brand and attract customers. However, in a recent survey, 73% of respondents said they are not confident that their current strategy is contributing to their business goals. For many, a lack of time, money, and skills make online marketing one of the biggest pain points of being a small … [More]
Agency Embarks on New Chapter with Enhanced Capabilities and Focus on Advanced Technologies
Amidst multiple iterations of name mispronunciations, LaneTerralever has listened to its audience, and will now adopt the often-used moniker, LT. More than just a name change, the renowned full-service marketing and customer experience agency views this rebrand as a pivotal evolution point in the company's storied history. “While our name and logo have been refreshed, our core … [More]
Cardinals Sign Family-Owned Valley Pizza Co. as Official Pizza
Spinato’s Pizzeria & Family Kitchen is the “Official Pizza of the Arizona Cardinals,” after inking a deal with the NFL team to serve its fresh, delicious pizza at State Farm Stadium in Glendale. Spinato’s CEO, Anthony Spinato, said the partnership with the Arizona Cardinals marks a special turning point for the Tempe-based, family-owned business during its 50th anniversary … [More]
Guest Home Builder Partners with Exclusive Health Club on Synergistic Promotion
Arizona guest home builder, Minimal Living Concepts, has teamed up with the Valley’s premier healthy lifestyle clubs, The Village Health Clubs & Spas, for a special partnership. Buyers who purchase a guest home from Minimal Living Concepts will receive a $5,000 credit at The Village, to be used towards dues or other services (spa, personal training, sports lesson, pilates, … [More]
Creative Agency Fuels Regional Growth for Global Brands in the Southwest
Arizona, is quickly emerging as a hub for setting the creative bar and delivering impact for some of the most notable corporations in the U.S. Manley Creative, a full-service agency specializing in video and digital production headquartered in Phoenix, is a commanding force behind this movement, bringing new energy and driving action to audiences for national brands in the … [More]
Best Practices for Activating Brand Purpose
A business’s decisions must be founded on a crystal-clear sense of its values
Companies that put purpose first are invariably becoming industry standouts—manifest in their exemplary corporate cultures, publicly recognized competence, or as heralded champions of vital causes. Numerous benefits accrue to these purpose-driven companies, including a proven positive correlation between purpose and profit, outperforming the overall market, an ability to … [More]
The Ever-Changing World of Social Media – How to Keep Your Brand on Top of It
In today's digital landscape, social media is no longer just a platform for personal updates; it's a vital component of brand strategy, customer engagement, and business growth. Yet, the dynamic nature of social media means the tactics and tools that drive success are in a constant state of flux. Algorithms shift, new features appear, and trends evolve at a rapid pace. For … [More]
Barrett-Jackson Announces Presenting Sponsor of Scottsdale Fall Auction
Barrett-Jackson, The World’s Greatest Collector Car Auctions, is excited to announce Gila River Resorts & Casinos, the largest gaming enterprise in the in the Phoenix metropolitan area, as the presenting sponsor of the Barrett-Jackson 2024 Scottsdale Fall Auction at WestWorld of Scottsdale, October 10-13, 2024. This dynamic partnership promises an unparalleled experience … [More]
Credit Union Renews Partnership with Phoenix Rising FC
Partnership focuses on exclusive debit card offer and providing financial education to young fans through youth accounts
Locally-based financial cooperative Arizona Financial Credit Unionannounced today its partnership renewal as the official credit union of the defending USL Champions, Phoenix Rising Football Club. The agreement makes Arizona Financial the official credit union of Phoenix Rising for the eighth consecutive season. Arizona Financial will continue to offer co-branded products to … [More]
ASU Named among the Top Marketing Universities in the U.S.
According to a new study, Arizona State University has been named the fourth-best school in the US for a career in marketing. Digital marketing agency Hennessey Digital analyzed more than 1,300 US universities to find which are the best for a future career in marketing. They looked at 11 factors, including the percentage of business and marketing degrees … [More]
Marketing Firm Turns 20 as Founder Celebrates 40 Years of Senior Living Leadership
May marked a significant milestone for Angell Marketing, as the agency celebrated its 20th anniversary of supporting the lives of older adults and their families, and the 40-year career of Founder and CEO Wynne Angell. From her start as a senior living sales representative to becoming an aging advocate and founder of an award-winning senior living marketing agency in Phoenix, … [More]
As the Next Seismic Social Media Shift Looms …
Here’s how to have a thriving digital presence
I remember the day millions of users — myself included — packed our former “Digital Town Square” bags and moved onto Threads. This exodus was largely spurred by X (formerly Twitter) changing hands to its present owner, Elon Musk, whose leadership meant much different, and at times volatile, content on the platform. (“Fewer People Using Elon Musk’s X as It Struggles to Keep … [More]
The Secret to Captivating Your Audience? Nail That Short-Form Video
Let's face it, in today's digital whirlwind of endless content, a mediocre video won't just fade into obscurity — it'll get ruthlessly mocked by nearby TikTok-ers. But with a few pro tips up their sleeve, business owners can craft bite-sized video gold that instantly hooks viewers and leaves them craving more from their brand. It's time to turn those viewing statistics into … [More]
Shareworthy: Advertising That Creates Powerful Connections Through Storytelling
In today’s highly competitive marketplace, a brand must tell meaningful stories that resonate with its target audiences across media channels. People want more than a utilitarian benefit ― stories are ultimately what drive us to engage with brands. And we want to align ourselves with brands that are ethical and purpose-driven and that take responsibility for their actions and … [More]
Phoenix-Based Pickleball Franchise Names Official Apparel Provider
Pickleball Kingdom, headquartered in Phoenix, Arizona, is celebrated for its state-of-the-art facilities and dedication to promoting the sport of pickleball. The partnership with Original Penguin underscores Pickleball Kingdom's commitment to providing its community with the best resources and experiences. "We're thrilled to welcome Original Penguin as our official apparel … [More]
