TikTok, Gen Z’s go-to app for short-form video, became the world’s number-1 search engine in Dec. 2021 and hasn’t ceded its title. What does that mean for digital marketers, who for years calibrated their search marketing strategies for a world dominated by Google? Don’t bank on Google reclaiming the top spot while it deploys an “altogether new technology.” Developing a … [More]
Arizona Coyotes, Scripps Sports Form Local Multi-Year Broadcast Partnership
The Arizona Coyotes and Scripps Sports have formed a multi-year agreement to televise all locally broadcast Coyotes games over the air to residents of Arizona and surrounding states within the team's broadcast territory. The agreement allows The E.W. Scripps Company (NASDAQ: SSP) to televise all non-nationally exclusive Coyotes games over the air (OTA). As per club policy, … [More]
Racing School Announces Two-Year Sponsorship Agreement
Radford Racing School, the nation’s foremost driving and racing school, and Sunbelt Rentals, North America’s premier equipment rental company, announced a two-year sponsorship between the two companies. Sunbelt Rentals offers diverse equipment for commercial, industrial, residential and municipal industries. The sponsorship provides Radford Racing School with greater access to … [More]
Mastering the Social Media Landscape
Five strategies for business success
In the ever-changing social media landscape, staying on top of trends is vital for businesses aiming to thrive in the digital sphere. Knowing which social media platforms and trends to pay attention to and which ones to ignore can be challenging. Content Is Queen; Video Is King Gone are the days when static content ruled supreme. Short-form videos have taken center stage, … [More]
The Restaurant Marketing Mindset: A Comprehensive Guide to Establishing Your Restaurant’s Brand, from Concept to Launch and Beyond
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing … [More]
Automated Lead Nurturing: An Essential Tool in Today’s Marketing Toolkit
The majority of high quality leads received through a company’s website never receive a response. Among the leads that do receive a response, 78 percent take more than an hour to respond to. Research suggests we will lose a customer’s attention unless they receive a response in 5 minutes or less. The need to respond to potential new customers and clients quickly, while you … [More]
Scottsdale-Based Digital Tech Co. Lands Out-of-State Automobile Dealers Association
Digital Air Strike, a division of DAS Technology and automotive’s first next-level Consumer Data & Experience Platform, was selected by the Kentucky Automobile Dealers Association to provide Customer Experience technology to its dealer members. As a leading technology company and a KADA Preferred Partner, Digital Air Strike will provide its digital marketing, reputation … [More]
Peter Piper Pizza Names New Chief Marketing Officer
Peter Piper Pizza, the "food, family and fun" fresh-made pizza restaurant, has named seasoned restaurant industry executive Genaro Perez as the brand's chief marketing officer, effective immediately. Perez most recently served as senior vice president of marketing at P.F Chang's, where he oversaw all facets of marketing, including advertising, research and development, … [More]
Why We Need Less Social Media and More Old-Fashioned Influence-Building
We live in an age where “influence” is quantified by superficial metrics like likes, shares, and retweets. But as PR professionals, we know there's more to it than social media numbers. True influence comes from making real connections, solving problems, and improving lives. Question is, in a world of short attention spans and seemingly shallow values, how do we build and … [More]
Mastering Video Content Marketing: Preparation, Positioning, and Punch
Video content marketing is about story. The videos you create — live or recorded — must be in service of this story. Your video content marketing (in support of your digital content strategy) includes how you show up on video meetings, the video shorts you post, even the production value of your video e-learning modules. It addresses the question of whether you need to be on … [More]
ASU and Credit Union Reach One of Most Significant Naming Rights Deals in College Sports
Arizona State University and Sun Devil Athletics announced a multi-year naming rights partnership with Mountain America Credit Union to form one of the most dynamic naming rights deals in college athletics. The 15-year partnership - the most significant in athletics department history - includes ASU’s football stadium, which now will be called ‘Mountain America Stadium, Home … [More]
The Science Behind a Winning Marketing Plan: Harnessing Data for Results
Big data has changed the way the world works. This has been true for years, of course, but the speed at which unprecedented volumes of information are being collected and analyzed requires organizations to constantly evolve their best practices. Consider that as of 2012, 2.5 exabytes of data were being created daily ― more data every second than the entire internet contained … [More]
Digital Content: Seven Realities for Video in the 21st Century
There’s a gap in most digital content strategies. It is the how, what and where to use video. Google is partly to blame since they don’t index videos for search — and some workarounds do exist. But something else is going on. First, all video is video content. You are likely producing video content daily in the form of video meetings, podcasts (with video) and livestreams. A … [More]
Valley Marketing & PR Co. Founder Sells Firm to Long-Time Business Partner
David Eichler, founder of Decibel Blue Creative Marketing & PR, has sold his agency to long-time partner, Tyler Rathjen. This transfer of ownership ushers in a new generation of leadership and positions the firm for continued growth. Under Eichler’s direction since 2005, Decibel Blue has established itself as one of the nation’s leading strategic marketing and PR … [More]
New Shoes for Your Digital Identity: How to Revamp Your Online Presence and Stand Out!
In today's digital world, your online presence is crucial to the success of your business. Are you struggling to stand out among the competition? Regardless of your type of business or organization, it may be time to give your digital footprint a fresh update. In the same way, you would buy new shoes to step up your style or your game, it’s time to step up your online presence … [More]
How to Track and Update Assets during a Rebrand
Your brand is more important than ever, especially for an organization seeking to be recognized over an expanding number of marketing platforms and sales channels. Shifts in the market, mergers and acquisitions, and other company changes also drive brand updates. It’s why 75 percent of companies have undergone a rebrand since 2020. The reasons why a company may choose to … [More]
New Study for Brand Marketers Reveals Surprising Trends about U.S. Latinos
The U.S. Hispanic Chamber of Commerce (USHCC), America's leading small business advocacy group, and Chemistry Cultura, a minority-certified marketing agency with several Fortune 500 clients, unveiled a jointly-commissioned research study called THE LATINO MOSAIC. The statistically significant survey polled 1,427 U.S. Hispanic adults, from a wide swath across country-of-origin, … [More]
Amplify Business Value by Amping Up Your Brand
Branding is not what you may think. When executives consider branding, especially those with strong financial experience and limited marketing exposure (a classic CFO), they often see an expense with questionable ROI. They see a logo, tagline, website and marketing materials and equate those with the brand. While these are tools for delivering and building the brand, they are … [More]
