KickStand Cocktails announced a multi-year distribution partnership with Hensley Beverage Company, a premier beverage wholesaler of alcoholic and non-alcoholic beverages in Arizona. KickStand, the vodka-based canned cocktail solely dedicated to spice is available in four crushable flavors: Roasted Jalapeño Cucumber, Smashed Raspberry Serrano, Charred Pineapple Poblano and Torched Peach Chipotle, with four-pack and variety pack options.
The partnership comes just in time to celebrate the big game with Phoenix locals and visiting fans alike with activations and events at marquee locations, including an epic celebration featuring Arizona football star and KickStand founding partner, JJ Watt.
“It is thrilling to partner with Hensley Beverage Company, a leading distributor for multiple generations across Arizona,” said Darren Rovell, Founder and CEO, KickStand Cocktails. “We are excited to work together to bring our one-of-a-kind canned cocktails to Arizona, where bold flavors and spices are infused in the culinary scene. We couldn’t think of a better time than now to kickoff the partnership, especially as we will not only be debuting KickStand to Arizona, but to the world.”
“We are very excited to partner with Darren, JJ and the rest of the team to bring KickStand to Arizona,” said Nate Dworkin, Vice President of Brand Management, Hensley Beverage Company. “KickStand is disrupting the ready-to-drink space with their refreshing flavors and unique combinations and we are confident that Arizonans are going to love them.”
“In the crowded beverage market, KickStand Cocktails stands out amongst the rest,” said JJ Watt. “I prefer a clean, crisp cocktail with a bit of a kick. When I first tried KickStand, it delivered exactly that, so I knew I had to get involved. It may be early days, but the world is catching on quickly and I’m excited for the people of Arizona to finally have the opportunity to taste it. Soon enough, you won’t be reaching for anything else, KickStand will be the only cocktail you need in your hand.”
In addition to Arizona, KickStand Cocktails is available in Ohio, Pennsylvania (including direct-to-consumer) and Tennesse.