Lisa Urias, Arizona Office of Tourism
Arizona is seeing a population surge as people continue to choose our state as their home. But our popularity as a visitor destination is equally robust, with Maricopa County offering one of the strongest pipelines of new hotels and resorts in the country. The Arizona Office of Tourism and other Destination Management Organizations (DMOs) such […]
Dealing with DEI Pushback
Inclusion is good for organizations and good for employees. But if your company is like many, everyone may not welcome the new conversations and initiatives taking place around diversity, equity and inclusion. In fact, there will almost certainly be resistance to your efforts to create belonging — maybe subtle, maybe overt, or maybe both. Some […]
Companies Can’t Afford to Lose Focus on Talent Retention
Talent retention is a critical aspect of any successful business. Retaining talented employees, or failing to do so, can have a significant impact on a company’s bottom line. A business that can keep employees around long-term reduces the cost of hiring and training new employees. Talent retention also mitigates lost productivity caused by constantly having […]
Alcock & Associates’ Pro-Community Work
Nick Alcock started his firm in a tiny office with a small shingle sign as the only marketing for his new business. His first case was pro bono, as he aided a homeless vet who came into Alcock’s office to combat a fine levied against the gentlemen for not appearing in court earlier in the […]
How to Upskill Employees during a Tight Hiring Landscape
Talent development initiatives are growing increasingly important, especially as hiring concerns shift from quiet quitting to conscious quitting and beyond. Hiring the perfect candidate is costly — in fact, hiring anyone will likely cost an organization around $5,000 on average. In this landscape, many enterprises don’t have the financial stability to take a chance on […]
Balancing Cognitive Diversity in the Workplace
In the modern workplace, cognitive diversity is highly valued. This refers to the differing styles, viewpoints and skillsets among individuals. Teams that are cognitively diverse can increase innovation, creativity and overall performance within the group. However, there still may be challenges when it comes to communicating effectively, managing conflict and overcoming biases. When embracing a […]
Thinking of Selling Your Business?
Baby boomers own approximately 40% of privately-owned small businesses and franchises in the U.S., according to MBAStack. Gen X-ers own the highest percentage of small businesses at 46%, and their relative share is increasing. With boomers already in or reaching retirement age, and Gen X only 12 to 15 years behind that, many business owners […]
Big Changes Are Coming to HIPAA Privacy Laws Heading into Summer
As we head into summer, the Health Insurance Portability and Accountability Act (HIPAA) will have its first major revisions in ten years. HIPAA is a federal law that required the creation of national standards to protect sensitive patient health information from being disclosed without the patient’s consent or knowledge. HIPAA has three major components: the […]
Silent Phase to Public: When to Announce a Fundraising Campaign
Fifty percent. Sixty. Ninety … Conventional fundraising wisdom says nonprofits should have more than half of funds committed or in hand before publicly announcing a campaign. The intention, after all, is to ensure campaign success. While a silent campaign phase allows fundraisers to secure lead gifts and recruit volunteers behind the scenes, there is always […]
The State of GenAI Chatbots in Marketing
A whopping 73% of marketers are now using Generative AI (GenAI) tools for content creation, setting the stage for artificial intelligence to upend decades of convention. However, this rapid adoption of GenAI tools begs the question of how marketers are using them, and whether they’re being used to full effect. We at Botco.ai surveyed 1,000 […]