Their Take: Congress Shouldn’t Hurt Small Business by Destroying Digital Advertising
Today in Arizona, the state is home to more than a half million small businesses — including my own company, based in Glendale. Statewide, small businesses account for more than four out of 10 workers. Small businesses help rev up the state’s economy, we create jobs and we help make the Valley’s neighborhoods more vibrant. […]
Hiring Individuals with Disabilities Can Be a Smart Move
Small businesses are finding it difficult to hire talented workers. Hiring a disabled individual can help a business meet their talent needs while also strengthening their competitive edge. Hiring an individual with a disability, allows a business to expand its pool of talent, create a culture of diversity, meet their workforce needs, foster creative business solutions, and create […]
What the Google Analytics 4 Transition Means to You
The transition from Universal Analytics to Google Analytics 4 on July 1 has broad consequences for users of Google’s popular digital tracking platform. As of 2022, Google has the largest market share (30 percent) of any online data provider. The consequences of the transition are so broad, not every business will share the same concerns. […]
Combat Ongoing Inflation with These 5 Money-Saving Tips for Consumers
Even as the overall inflation rate has fallen, prices remain elevated across the economy, putting continued pressure on Americans’ budgets. These ongoing inflationary struggles have consumers on the hunt for ways to stretch their dollars. “We may not control inflation, but that doesn’t mean we’re completely helpless in our high-price environment,” said Amy Maliga, financial […]
Why AI Won’t Replace Your Creative Agency
There have been many theories about how AI models such as ChatGPT, OpenAI and Bard will impact the future of work — and, ultimately, the future of humanity. Will these AI models make life easier, or will they replace human work altogether? There’s no doubt AI will change … something. But as a marketing agency […]
Interviewing Tips for Small Business Owners in the Valley
As a small business owner, you know that your employees are the heart and soul of your company. Recruiting top talent is essential to achieving your business goals, but it can be a daunting task. However, with the right approach, you can attract the best candidates and build a successful team. Here are some tips […]
5 Small Business Payment Options for Your Growing Business
For small business owners, one of the most critical aspects of running a successful business is having a reliable and efficient payment system. (FYI: Your opening was what’s called a “dangling participle.” I corrected the grammar here, and worked with it in your second usage.) Payment options are an important aspect of financial management, and […]
SVB Collapse Impacts Arizona Entrepreneurs
The recent collapse of Silicon Valley Bank (SVB) created major buzz and worry in the eyes of many entrepreneurs. It was one of the largest bank failures since the Great Recession, and Silicon Valley Bank was the bank of choice for many venture capitalists and startups. The bank, which had significant relationships with venture-backed companies […]
Experts Reveal the Top Seven Ways to Avoid and Fight Burnout
Nowadays mental health in the workplace is one of the most talked about topics, with stress, anxiety and tiredness being the center of the debate. In fact, whether you work for a company or as a freelancer, it’s very likely that there will be moments in your work life that will be overwhelming and tiring […]
Balancing Marketing Priorities during a Slow Economy
The one nugget of information contained in Squarespace’s most recent 30-second Super Bowl advertisement is that Squarespace is a website that makes websites. For anyone who wasn’t already aware of the $3 billion company, that’s an expensive but useful bit of top-of-the-funnel marketing. The rest of us could be heard screaming at our televisions in […]