{"id":173939,"date":"2023-02-09T10:58:14","date_gmt":"2023-02-09T17:58:14","guid":{"rendered":"https:\/\/inbusinessphx.com\/?p=173939"},"modified":"2023-02-09T10:58:14","modified_gmt":"2023-02-09T17:58:14","slug":"video-downtown-phoenix-inc-city-of-phoenix-launch-promotional-campaign-as-super-bowl-lvii-fans-arrive","status":"publish","type":"post","link":"https:\/\/staging.inbusinessphx.com\/?p=173939","title":{"rendered":"VIDEO: Downtown Phoenix Inc., City of Phoenix Launch Promotional Campaign as Super Bowl LVII Fans Arrive"},"content":{"rendered":"<p><iframe title=\"DTPHX - As the Phoenix Flies\u2122\" src=\"https:\/\/player.vimeo.com\/video\/795380835?dnt=1&amp;app_id=122963\" width=\"800\" height=\"450\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe><\/p>\n<p>Downtown Phoenix Inc. (DPI) joined forces with local agency Kitchen Sink Creative (KSC) to help launch a promotional campaign for Downtown Phoenix ahead of Super Bowl LVII.<\/p>\n<p>The campaign, titled &#8220;Phoenix is Soaring,&#8221; features an innovative video titled &#8220;As The Phoenix Flies&#8221; and a brochure that tout the growth that has taken place in the Downtown neighborhood, much of which has occurred since Phoenix last hosted Super Bowl activities (XLIX in 2015).<\/p>\n<p>The promotional film showcases Downtown Phoenix&#8217;s unique and walkable attractions and amenities, including thousands of residential units, hotels, public spaces, bars and restaurants, sports and concert venues, First Friday, light rail, and even an Arizona-centric music festival. The footage was captured over the course of two weeks and overcame a tight shooting schedule and record-breaking rainfall.<\/p>\n<p>\u201cWe can tell you how dramatically Downtown Phoenix has evolved since we last hosted a Super Bowl, but isn\u2019t it better if we show you?&#8221; said DPI Chief Growth Officer R.J. Price.\u00a0 &#8220;Our partners at Kitchen Sink Creative helped us tell our neighborhood\u2019s inspiring story in a unique and innovative way, and the final product is something the entire city can be proud of.\u201d<\/p>\n<p>Nick Hower, a Managing Partner of KSC, said, &#8220;The chosen concept for the video was straightforward: let&#8217;s showcase our unique Downtown as a bird would view it\u2014soaring over, through, and up in the air. The final execution is beautiful and chaotic at the same time.&#8221;<\/p>\n<p>The film and brochure will be used to attract new business to Downtown.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Downtown Phoenix Inc. (DPI) joined forces with local agency Kitchen Sink Creative (KSC) to help launch a promotional campaign for Downtown Phoenix ahead of Super Bowl LVII. The campaign, titled &#8220;Phoenix is Soaring,&#8221; features an innovative video titled &#8220;As The Phoenix Flies&#8221; and a brochure that tout the growth that has taken place in the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":173940,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[16],"tags":[3],"class_list":["post-173939","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-live-learn","tag-top-stories"],"_links":{"self":[{"href":"https:\/\/staging.inbusinessphx.com\/index.php?rest_route=\/wp\/v2\/posts\/173939","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.inbusinessphx.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.inbusinessphx.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.inbusinessphx.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.inbusinessphx.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=173939"}],"version-history":[{"count":0,"href":"https:\/\/staging.inbusinessphx.com\/index.php?rest_route=\/wp\/v2\/posts\/173939\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.inbusinessphx.com\/index.php?rest_route=\/"}],"wp:attachment":[{"href":"https:\/\/staging.inbusinessphx.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=173939"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.inbusinessphx.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=173939"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.inbusinessphx.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=173939"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}