{"id":174323,"date":"2023-03-06T08:44:00","date_gmt":"2023-03-06T15:44:00","guid":{"rendered":"https:\/\/inbusinessphx.com\/?p=174323"},"modified":"2023-03-06T08:44:00","modified_gmt":"2023-03-06T15:44:00","slug":"unique-annual-festival-creates-9m-direct-economic-impact-for-chandler","status":"publish","type":"post","link":"https:\/\/staging.inbusinessphx.com\/?p=174323","title":{"rendered":"Unique Annual Festival Creates $9M Direct Economic Impact for Chandler"},"content":{"rendered":"<figure id=\"attachment_174324\" aria-describedby=\"caption-attachment-174324\" style=\"width: 300px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/inbusinessphx.com\/wp-content\/uploads\/2023\/03\/Ostrich-Festival-Carnival-scaled.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-174324\" src=\"http:\/\/inbusinessphx.com\/wp-content\/uploads\/2023\/03\/Ostrich-Festival-Carnival-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" \/><\/a><figcaption id=\"caption-attachment-174324\" class=\"wp-caption-text\">Photos Captured by Peter Speyer | Speyer Photography<\/figcaption><\/figure>\n<p>The 2022 Annual <a href=\"http:\/\/www.ostrichfestival.com\" target=\"_blank\" rel=\"noopener\">Chandler Ostrich Festival<\/a>, a signature event hosted by the Chandler Chamber of Commerce, pumped $9 million into the local economy over the course of its two-weekend run last year. Newly implemented RFID technology allowed the Chandler Chamber for the first time to document the behavior and spending patterns of vendors and visitors in order to quantify the financial benefit to community.<\/p>\n<p>Highlights of the <a href=\"https:\/\/ostrich.wpengine.com\/\" target=\"_blank\" rel=\"noopener\">Economic Impact Study<\/a> show a total event attendance of 158,390 with nearly 75 percent of visitors coming from outside of Chandler, while 19 percent attended multiple times.\u00a0 Notably, more than 8,000 visitors stayed overnight, spending $1.8 million commercially.<\/p>\n<p>The longtime event has garnered attention across the nation and around the world as it honors Chandler\u2019s Ostrich farming history with the gangly and awkward bird.\u00a0 But the festival is more than just a fun and quirky attraction &#8211; it\u2019s proven itself to mean big business for the city of Chandler.<\/p>\n<p>\u201cAttending the Ostrich Festival is a longstanding tradition for Chandler families, and we\u2019re very proud of that,\u201d said Terri Kimble, CEO\/President, Chandler Chamber of Commerce. \u201cAs the City\u2019s leading business organization, we\u2019re even more proud of the fact that we are driving dollars to the local economy and offering so many opportunities for business success in the community.\u201d<\/p>\n<p>The research was conducted in house through Steve LeVine Entertainment (SLE) with oversight from external independent contractors in economic impact data collection and reporting.\u00a0 Researchers took a highly conservative approach, using data from the \u2018at least\u2019 position.\u00a0 Key elements of the Direct Economic Impact include dollars spent by the event organizer and visitors.\u00a0 Visitors are divided into two groups; Attendees (talent, media, sponsors, staff, vendors, suppliers, and volunteers) and Spectators (total spectator admissions, repeat spectators, local residents, and casual visitors).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The 2022 Annual Chandler Ostrich Festival, a signature event hosted by the Chandler Chamber of Commerce, pumped $9 million into the local economy over the course of its two-weekend run last year. Newly implemented RFID technology allowed the Chandler Chamber for the first time to document the behavior and spending patterns of vendors and visitors [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":174261,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[6],"tags":[3],"class_list":["post-174323","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economy-trends","tag-top-stories"],"_links":{"self":[{"href":"https:\/\/staging.inbusinessphx.com\/index.php?rest_route=\/wp\/v2\/posts\/174323","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.inbusinessphx.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.inbusinessphx.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.inbusinessphx.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.inbusinessphx.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=174323"}],"version-history":[{"count":0,"href":"https:\/\/staging.inbusinessphx.com\/index.php?rest_route=\/wp\/v2\/posts\/174323\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.inbusinessphx.com\/index.php?rest_route=\/"}],"wp:attachment":[{"href":"https:\/\/staging.inbusinessphx.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=174323"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.inbusinessphx.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=174323"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.inbusinessphx.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=174323"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}