{"id":175481,"date":"2023-05-18T16:13:12","date_gmt":"2023-05-18T23:13:12","guid":{"rendered":"https:\/\/inbusinessphx.com\/?p=175481"},"modified":"2023-05-18T16:13:12","modified_gmt":"2023-05-18T23:13:12","slug":"industry-veteran-leads-texas-expansion-efforts-for-arizona-based-tequila-co","status":"publish","type":"post","link":"https:\/\/staging.inbusinessphx.com\/?p=175481","title":{"rendered":"Industry Veteran Leads Texas Expansion Efforts for Arizona-Based Tequila Co."},"content":{"rendered":"<p><a href=\"http:\/\/inbusinessphx.com\/wp-content\/uploads\/2022\/08\/Corrido-Tequila.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-171793\" src=\"http:\/\/inbusinessphx.com\/wp-content\/uploads\/2022\/08\/Corrido-Tequila-300x294.png\" alt=\"\" width=\"300\" height=\"294\" \/><\/a><\/p>\n<p>Arizona-based <a href=\"https:\/\/www.ilovetequilacorrido.com\/\">Tequila Corrido<\/a> has appointed Bill Griffin as Texas Sales Manager to further develop the Tequila Corrido brand amongst existing and prospective consumers, accounts, and partners across the state. In his role, Griffin will achieve sales objectives and implement creative initiatives to increase exposure of the Blanco, Reposado and A\u00f1ejo expressions.<\/p>\n<p>\u201cIn the short time since Tequila Corrido arrived in Texas earlier this year, we have secured a place within the top shelves of nearly 100 fine retailers throughout the state,\u201d said Tequila Corrido Life Coach Brian Raab. \u201cOur sales team did an amazing job of introducing us to the San Antonio and Dallas-Fort Worth community, and now it\u2019s time to fortify those relationships with Bill leading the way.\u201d<\/p>\n<p><a href=\"http:\/\/inbusinessphx.com\/wp-content\/uploads\/2023\/05\/Bill-Griffin.jpg\"><img decoding=\"async\" class=\"alignnone size-medium wp-image-175482\" src=\"http:\/\/inbusinessphx.com\/wp-content\/uploads\/2023\/05\/Bill-Griffin-225x300.jpg\" alt=\"\" width=\"225\" height=\"300\" \/><\/a><\/p>\n<p>Griffin brings a passion for brand building, established industry relationships, and nearly two decades of experience in the tequila industry. He was instrumental in elevating household-name brands, including Blue Chair Bay Rum and Paqui Tequila. Griffin was previously Texas State Manager for Azunia Tequila, where he grew the company for seven years across four states.<\/p>\n<p>\u201cConsumers have a lot of options when they pass through the tequila aisle,\u201d\u00a0 said Griffin. \u201cI believe Tequila Corrido has something special to offer. As an additive free option spearheaded by a legendary Maestra Tequilera, I want to build an excitement for all that Tequila Corrido stands for.\u201d<\/p>\n<p>Griffin\u2019s hiring follows a growing executive team of industry veterans and strong expansion efforts in the Southwest.<\/p>\n<p>\u201cBill is one of the biggest players in the tequila industry,\u201d said Tequila Corrido COO Anthony Boyle. \u201cHe knows the complexity of the industry but most importantly, he understands what people want in Texas. With Bill\u2019s talent, we\u2019re going to be able to share our story with retailers and customers.\u201d<\/p>\n<p>Raab and Boyle, along with their business partner and celebrated entrepreneur and philanthropist, Mike Watts, plan to launch on the East Coast next.<\/p>\n<p>Tequila Corrido is available for purchase through its website and can ship to 39 states.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Arizona-based Tequila Corrido has appointed Bill Griffin as Texas Sales Manager to further develop the Tequila Corrido brand amongst existing and prospective consumers, accounts, and partners across the state. In his role, Griffin will achieve sales objectives and implement creative initiatives to increase exposure of the Blanco, Reposado and A\u00f1ejo expressions. \u201cIn the short time [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":171793,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[4],"tags":[5],"class_list":["post-175481","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth-enterprise","tag-hot-topics"],"_links":{"self":[{"href":"https:\/\/staging.inbusinessphx.com\/index.php?rest_route=\/wp\/v2\/posts\/175481","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.inbusinessphx.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.inbusinessphx.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.inbusinessphx.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.inbusinessphx.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=175481"}],"version-history":[{"count":0,"href":"https:\/\/staging.inbusinessphx.com\/index.php?rest_route=\/wp\/v2\/posts\/175481\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.inbusinessphx.com\/index.php?rest_route=\/"}],"wp:attachment":[{"href":"https:\/\/staging.inbusinessphx.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=175481"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.inbusinessphx.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=175481"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.inbusinessphx.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=175481"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}